Barbara Kay is not happy with Burka Barbie.
I have seen some pretty tawdry advertising campaigns in my time, but I must say this one takes the cake for insensitivity. What’s next in dolls that are “important for girls” to play with? “Illiterate Barbie”? “Forced-Marriage Barbie”?
One has to wonder what was going through the heads of these people. Mattel is a gigantic company with, one would presume, the cream of the advertising world’s crop at its beck and call. Save the Children has for many decades been in the business of rescuing children from poverty, despair and injustice. And yet neither the world’s biggest advertising brains nor the world’s most child-sensitive hearts saw the impropriety of “clothing” the world’s most instantly recognizable toy in the world’s most instantly recognizable symbol of oppression.