Apparently this ad is creating a bit of a kerfuffle. Wonder why, eh? Think it’s likely to discourage teenage sex? [warning: graphic]
The controversial video is the latest weapon used by a local primary care trust in the fight to reduce teen pregnancies, it said.
The clip, dubbed Teenage Kicks, was created by NHS Leicester City and features a girl giving birth on a school playing field surrounded by her peers.
It was created as part of a campaign to warn youngsters about teenage pregnancies.
The video is currently posted on video sharing sites popular with young people, including YouTube and Kontraband, and the primary care trust said it has now been viewed around 72,000 times.
Filmed in the style of a “happy-slapping” on a mobile phone, the video is designed to appeal to young people in a bid to spread the message.
It shows a gang of teens running towards a crowd of other schoolchildren.
In the middle of the jeering crowd is a girl giving labour, while another helps her.
The clip ends with the slogan: “Not what you expected?” followed by, “Being a teenage parent might not be either”.
It then refers young people to the campaign’s website, hey-babe.co.uk