Hey, who doesn’t like a good mammoth fighter?
A study has also found the length of women’s hemlines reflect the times.
“In a boom the hemline was likely to rise, but in a recession the hemline was likely to fall,” Mr Salt said.
And as women lower the hemlines, their preferences for men change too.
“The recession will see the demise of the metrosexual,” Mr Salt said.
“In a boom, women are not worried about their financial security and are attracted to attractive, slim, weedy, geeky, metrosexual hairless males,” he said.
“Whereas in a downturn, evolutionary theory kicks in for survival, and women are concerned about their food supply and look for someone a little more muscular, more primal, a little more hairy.
“They want someone who can fight off a mammoth – and a metrosexual ain’t gonna do it.”
Tanya adds: Wow… So I was way off base when I suggested we release the men’s PET-P shirts in pink and lavender. Grey was a good choice after all! (I’ll never second-guess you again, Brigitte.)by