I’d say I’d boycott Levi’s for this, the “Unbutton Your Beast” campaign. But truth is, I’ve never actually fit into anything they make.
(This, by the way, intrigues me. I question the company that makes jeans that don’t fit the average female, no matter what size she tries on. Some companies apparently cater exclusively to those women who are emaciated and extremely tall. You’d think they’d want a slightly broader profit margin. But I digress. And I agree with Wendy Shalit. Unbutton your beast? Er, please don’t.)by